Brand

Brand Guidelines

How to represent Strongwall.ai consistently and correctly.
Our brand represents trust, privacy, and clarity. These guidelines ensure Strongwall is represented consistently across all touchpoints. Please follow them carefully when using our brand assets.

Logo

Primary Logo

Our primary logo combines the Strongwall icon with our wordmark. Use this version whenever possible.
On light backgroundsOn dark backgrounds

Icon Only

When space is limited, the icon can be used alone. Never use the wordmark without the icon.

Clear Space

Maintain adequate clear space around the logo. The minimum clear space is equal to the height of the "S" in the wordmark on all sides.
Dashed line indicates minimum clear space

Minimum Size

To ensure legibility, never use the logo smaller than the minimum sizes specified below.
Full Logo
Minimum: 100px width
Icon Only
Minimum: 24px

Incorrect Usage

To maintain brand integrity, please avoid the following:
✕Don't rotate the logo
✕Don't change colors
✕Don't stretch or distort
  • Don't add effects like shadows, outlines, or gradients to the logo
  • Don't place the logo on busy or low-contrast backgrounds
  • Don't animate or modify the logo in any way
  • Don't use the wordmark without the icon
  • Don't recreate or redraw the logo

Color Palette

Primary Colors

Our primary color palette centers on cyan, representing trust, clarity, and technology.
Cyan
#0891B2RGB: 8, 145, 178CMYK: 96, 19, 0, 30
White
#FFFFFFRGB: 255, 255, 255CMYK: 0, 0, 0, 0
Black
#000000RGB: 0, 0, 0CMYK: 0, 0, 0, 100

Typography

Primary Typeface: Auger Mono

Auger Mono is our primary typeface used for titles, section headings, and bold attention statements. Available in all sizes.
Bold

Private AI.

Regular

A Secure AI Chat You Can Trust

Secondary Typeface: Galos Text

Galos Text is used for subheadings and section breaks. Available in all sizes.
Semibold

Privacy-by-Design Architecture

Regular

For personal conversations, sensitive work, and private thinking.

Body Typeface: Arial

Arial is used for content and descriptions. Available in all sizes.
Regular

Your data stays encrypted and stored locally on your device — never logged, retained, or shared.

Bold

Pay With Money, Not Your Data

Voice and Tone

Our voice reflects our values: clarity, trust, and respect for the user.
We are:
  • ✓Clear — We say what we mean without jargon
  • ✓Direct — We get to the point
  • ✓Confident — We stand behind our approach
  • ✓Respectful — We treat users as intelligent adults
  • ✓Honest — We acknowledge tradeoffs
We are not:
  • ✕Salesy — No hype or exaggeration
  • ✕Preachy — We inform, not lecture
  • ✕Alarmist — No fear-based messaging
  • ✕Cute — No unnecessary emojis or slang
  • ✕Vague — No empty promises

Writing Guidelines

HeadlinesUse sentence case for all headlines. Be specific and benefit-focused. Avoid clickbait.
Example:"Privacy-first AI for environments where trust matters." ✓"You Won't BELIEVE How Private Our AI Is!" ✕
Product NameAlways write "Strongwall" as one word with a capital S. "Strongwall.ai" includes the domain when referring to the company or platform.
Correct:Strongwall, Strongwall.aiIncorrect:Strong Wall, StrongWall, STRONGWALL, strongwall

Downloads

Download official Strongwall brand assets. For additional formats or custom requests, contact us at press@strongwall.ai.
Logo PackSVG, PNG (light & dark)Download →
Icon PackSVG, PNG, ICODownload →

Questions?

For brand inquiries, partnership requests, or questions about these guidelines, please contact us at press@strongwall.ai.